2018-2019

In 2021, Genesis introduced the Genesis X concept, their first electric vehicle. To mark the occasion, the brand partnered with award-winning director, Jason Bergh, in the creation of a film highlighting the dynamism of California’s car culture, Genesis’ pioneering spirit, and the promise of a sustainable future for all. Jason had a 360 hand in the creation of the world-premiere video; including the vision, direction, and capturing of the spot.